Thursday, March 6, 2014

Protect your nose, Batman

In February, Miami Heat forward LeBron James broke his nose during the Oklahoma City Thunder game. That incident left two possibilities: wait for his nose to heal, or play with a face mask. James went with the latter. In the New York Knicks versus Miami Heat game, last Thursday, James wore a "controversial" face mask dubbed by the National Basketball Association.

 This mask is a medical face mask that provides structure and protection of the nose on its way to recovery. Generally, if a player was to wear a protective mask, it is translucent (clear). James went with a more conspicuous mask, a black carbon fiber mask.   

The NBA was not too happy about James' decision. the NBA asked James to "dispense with his menacing black mask... and switch to a clear protective cover". Though he liked the attention, James complied to the NBA rule. Was it worth it?

The Miami Heat realized the attention and potential for merchandise with James' as a celebrity. They made tee-shirts to sell to the public with James' image on the front. In one week, it had many sales and was very popular. But now, James has a clear, regulation mask, ending his fame as the Batman.


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